Streaming app Lionsgate Play launched in India
The service will be unveiling new Indian originals in the coming months
Global network Starz has launched its independent OTT app Lionsgate Play in India, the company announced at a virtual press conference today.
The service has been launched with a new price point in India, making the app available as part of two subscription models, INR 699 for a year and INR 99 per month. It will be available for download across platforms and devices, including Google Play store, Apple app store, and Amazon firestick.
The Lionsgate Play app features content ranging from original feature films to television dramas, romances, comedies, thrillers, and premieres.
Some of the titles available at launch include Love Life, a romantic anthology series starring Anna Kendrick; No Man’s Land, a Syrian civil war series; and The Goes Wrong Show, a comedy series with each episode having a different theme, including a period romance, spy thriller, a Deep South melodrama, and a Christmas fable. The service will also be launching new Indian originals in the coming months.
Commenting on the launch, Jeffrey A Hirsch, President, and Chief Executive Officer, Starz said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”
Rohit Jain, Managing Director, Lionsgate South Asia, added, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never-seen-before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”
“We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry” he continued. “And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”