Late director EVV Satyanarayana carved a special place in Telugu cinema with his entertaining comedy films. He also established the EVV Cinema banner, under which several successful films were produced. Most of the films produced and directed by EVV Satyanarayana featured his younger son Allari Naresh in the lead role. After EVV Satyanarayana's demise, his sons Aryan Rajesh and Allari Naresh jointly produced Bandipotu in 2015, but the film failed to make an impact at the box office.

Now, after a gap of ten years, EVV Cinema is making a comeback with a new project, which was launched on Saturday in Hyderabad with a simple pooja ceremony.

Founded by the legendary filmmaker, the banner has delivered several memorable entertainers over the years, including Chala Bagundi, Maa Aavida Meeda Ottu Mee Aavida Chala Manchidi, Thotti Gang, Attili Sattibabu LKG, Fitting Master, Nuvvante Naakishtam, and Kitakitalu.

Aryan Rajesh has now joined hands with producer NV Krishna Reddy to bankroll the new film under the prestigious banner. Based on a true story, the film is being made as an intense love drama.

Harsh Roshan, who received widespread appreciation for his performance in Court, plays the lead role, while Priyanka Achar stars as the female lead. Considered one of the most promising young actors in Telugu cinema, Harsh Roshan is set to headline another emotionally driven story.

The film is jointly directed by Arun Balaji and Sri Ranjani, who have crafted the love story around real-life emotions and relationships.

The project was formally launched with a traditional pooja ceremony, and regular shooting will commence soon. Jointly produced by EVV Cinema and NVR Entertainments, the film promises a compelling blend of realism, intense emotions, and powerful storytelling.