Actor director Arjun is coming up with a film titled Seetha Payanam, in which his daughter Aishwarya Arjun plays the female lead. Arjun has taken on multiple responsibilities for the project, serving as its director, producer, and also providing the story and screenplay.

On Wednesday, Arjun unveiled the song 'Assalu Cinema' from the film. Composed by Anup Rubens, the film’s music has already generated interest among audiences. The makers had earlier announced that Seetha Payanam is slated for release on February 14, coinciding with Valentine’s Day.

The film features an impressive ensemble cast including Aishwarya Arjun, Niranjan, Sathyaraj, Prakash Raj, and Kovai Sarala. Arjun himself will be seen in a special appearance, while his nephew Dhruva Sarja makes a cameo.

'Assalu Cinema' is composed by Anup Rubens, with lyrics penned by Chandrabose and vocals rendered by Shreya Ghoshal. The song highlights Aishwarya Arjun’s screen presence and glamour, complemented by Anup Rubens’ lively composition.

Seetha Payanam is gearing up for a grand pan-India release on February 14 in Telugu, Tamil, Kannada, Malayalam, and Hindi. Sai Madhav Burra has penned the dialogues for the film.