We had previously reported that MAD-fame actor Narne Nithin will be appearing next in a film titled Aay. The makers of the film unveiled their first single, Sufiyana, on Wednesday. Sufiyana is a soft, romantic number with soulful vibes. Ram Miriyala, Sameera Bharadwaj and Ramya Shree have sung the song. Ram Miriyala has also composed the song, with lyrics provided by Shree Mani. The song is picturised on the film's leads Nithin and Nayan Sarika, against the lush backdrop of the Godavari riverbanks.

Aay is presented by veteran producer Allu Aravind. The film is written and directed by Anji Kanchipalli. Bunny Vas and Vidya Kopineedi are producing the film under the banner GA2 Pictures, while Bhanu Pratap and Riyaz Chowdary serve as co-producers. Sameer Kalyani is the cinematographer of the film, with editing by Kodati Pavan Kalyan and production design by Kiran Kumar Manne.