Earlier, we reported that Ashish Reddy will star in the upcoming film Selfish, directed by debutant Kasi Vishal. The latest update is that the film's shooting is underway. 

Billed as a youthful mass entertainer, the film is backed by Dil Raju-Sirish and Sukumar, under their banners Sri Venkateshwara Creations and Sukumar Writings, respectively. The film stars Ivana as the female lead. 

The team is shooting crucial scenes featuring lead actors in Hyderabad. The makers have completed 60% of the shoot. The technical crew includes cinematographer Acharya Venu and music director Mickey J Meyer. It may be noted that Ashish made his acting debut with the 2022 film Rowdy Boys, where he starred opposite Anupama Parameswaran.