We have earlier reported that after Pushpa: The Rule, Allu Arjun will be working next in a film with Sandeep Reddy Vanga and T-Series. Sithara Entertainments and Fortune Four cinemas have now taken to social media to announce that Allu Arjun will be working with their banner in a project helmed by writer-director Trivikram Srinivas. This will be the actor's fourth collaboration with the director, after Julayi (2012), Son of Satyamurthy (2015) and more recently, Ala Vaikuntapuramulo (2020).

The upcoming film will be a pan-India one. Allu Aravind will also be co-producing the film under his home banner Geetha Arts. The project is tentatively titled Production 8. Trivikram will start working on this project once he is done with Guntur Kaaram. Guntur Kaaram, starring Mahesh Babu, is scheduled for a Sankranti 2024 release.

Meanwhile, Allu Arjun is currently shooting for the second part of his pan-India action duology Pushpa. He has also been in the news recently for opening his own multiplex in Hyderabad. Trivikram has written the dialogues of Bro, starring Pawan Kalyan and Sai Dharam Tej, which is set to release on July 28. The makers will share more details on Production 8's cast and crew soon.