Actor Geetananad's new film Game On was officially launched on Saturday (April 23) in Hyderabad. The muhurat has begun with a customary pooja in the presence of director Praveen Sattaru and the cast and crew of the film.

Director Dayanand is helming the film, which is billed to be a psychological action drama.

"Game On is the story of a loser, who defies all odds to become a winner. The story has emotions that surface as a result of lust, anger, jealousy, vengeance, and greed. Each character in the film has human elements and will be relatable to the younger generation. The filming will begin soon," says Geetanand.

The film also features Neha Solanki and Vasanthi as the female leads, with Aditya Menon, Madhubala, Subhalekha Sudhakar and Yogi in supporting roles.

Produced by Kumar Babu G and presented by Ravi Kasturi, Game On has music by Ashwin-Arun and cinematography by Aravind Viswanathan.