Filmmaker and producer RK Selvamani made a strong pitch for structural reforms in the Tamil film industry while speaking at the swearing-in ceremony of the newly elected office-bearers of the Tamil Nadu Film Public Relations Officers' Association (TTPT) on Monday.

Addressing Tamil Nadu minister Rajmohan, Selvamani said the large crowd outside the minister's office reflected the faith people had in him. "That crowd will reduce only in two situations—either when you fulfil our demands or when people lose faith in you. We sincerely hope it is the first," he said.

Highlighting the challenges faced by the film fraternity, Selvamani urged the government to create conditions where producers could sustain themselves financially. "The Producers' Council has requested land for its office. My request is different—create an environment where producers don't have to sell their homes. If you do that, they'll build their own office themselves," he said.

He also dismissed the perception that governments had extended significant benefits to the film industry. Selvamani claimed that the industry generated around Rs 3,000 crore in revenue and paid Rs 540 crore in GST last year, while receiving very little in return apart from limited subsidies, award functions and land allotted to film workers years ago. He argued that even an allocation of Rs 100 crore to Rs 150 crore for the industry would be only a fraction of its contribution to the state's revenue.

Warning against ignoring the concerns of the film fraternity, Selvamani said governments should take note of the industry's sentiments. "Whenever the film industry becomes deeply dissatisfied with a government, political change has often followed. We don't always express our frustration publicly, but it exists," he said.

Stating that the industry was not seeking welfare schemes, Selvamani recalled telling Chief Minister MK Stalin that what the industry wanted was "a corruption-free government, an administration free from bribery, and a safe society where our daughters and children can step out without fear."

Calling for long-term reforms, Selvamani proposed the establishment of a Tamil Nadu Film Development Corporation under the supervision of an IAS officer to streamline the industry. He argued that while big-budget films were important, smaller films were vital in preserving Tamil culture and identity. "Out of nearly 250 films released every year, around 220 are small films, and they deserve protection. If you create the right structure, everyone will benefit—producers, artists, technicians, labourers, distributors and even PROs," he said.

Concluding his address, Selvamani said the industry was only asking for what it rightfully deserved. "We contribute significantly to the state's economy. All we ask is our fair share. Please bring structure and reform to the Tamil film industry. If you do that, Tamil cinema will remember you for a long time—and so will we," he added.