Filmmaker Lokesh Kanagaraj, who is producing director Rathna Kumar's upcoming film 29, shared at the film's pre-release event that the decision to turn a producer was owing to the lesson he learned from Kamal Haasan.

Sharing about his experience with Kamal Haasan, "I learned an important lesson from Kamal Haasan sir to invest back into cinema the money we earned through cinema."

Thanking the fans for making him a producer, he said, "I thank the people for putting me in a position where I could also produce films. There is a saying that when we scale heights, we have to take people who stand by us along. I am happy to produce my friend Rathna's film. Rathna is a very responsible filmmaker; I trust him blindly. I wish the fans would support Rathna's film like mine."

Led by Vidhu and Preethi Asrani, the film is a romantic drama set in a period dating culture, and apps were not in vogue. 29 marks a comeback to direction for Rathna Kumar after 2022's Gulu Gulu. Meanwhile, he wrote dialogues in films such as Master and Vikram.

Apart from Vidhu and Preethi Asrani, the film also has Master Mahendran, Avinash, Shenaz Fathima, and Premkumar, among others.

The rest of the technical team has cinematography by Madhesh Manickam and editing by RS Sathish Kumar. Besides Tamil, the film will also be released in Telugu. Kaarthikeyan S of Stone Bench banner, created by Karthik Subbaraj, and Lokesh Kanagaraj's G Squad are producing the film. 29 is set for a theatrical release on May 8.

Meanwhile, Lokesh Kanagaraj, who last made Rajinikanth starrer Coolie, has signed a project with Allu Arjun and is set to make his acting debut as the lead in DC, directed by Arun Matheswaran, opposite Wamiqa Gabbi.