The makers of Mari Selvaraj's upcoming film, Bison Kaalamaadan, starring Dhruv Vikram, released the third single, 'Cheenikallu', on Tuesday, coinciding with the actor's 28th birthday.

The song about father-son love is written by Mari Selvaraj, with vocals by Chinmayi Sripada and Vijay Yesudas. 'Cheenikallu' is based on the thaalaattu or lullaby tradition of Tamil Nadu.

Bison Kaalamaadan is written and directed by Mari Selvaraj and has music composed by Nivas K Prasanna, in his first collaboration with the director. The film will be one of many releasing on October 17, coinciding with the Diwali festival.

The cast for Bison Kaalamaadan includes Anupama Parameshwaran, Ameer, Lal, Rajisha Vijayan, Azhagam Perumal, Aruvi Madhan, and Anurag Arora.

The crew of the film includes Ezhil Arasu K as the cinematographer, Sakthi Thiru as the editor, Kumar Gangappan as the art director, and Dhilip Subbarayan as the action choreographer. Pa Ranjith is producing the film along with Sameer Nair, Aditi Anand, and Deepak Segal. Sunil Chainani, Pramod Cheruvalath, and Prasoon Garg serve as co-producers on the film. Applause Entertainment and Neelam Studios are the banners backing the film.

Bison is set for a release on October 17, for Diwali, along with Vignesh Shivan's Love Insurance Kompany (LIK), Keerthiswaran's Dude, Shanmugam Muhtusamy's Diesel, and Ram Chakri's Carmeni Selvam.