Reliance Industries Limited (RIL) announced that their subsidiary, Reliance Consumer Products Limited (RCPL) is partnering with Ajith Kumar Racing, the endurance racing team of actor and racecar driver Ajith Kumar.

Under the partnership RIL announced that, "Campa Energy, RCPL’s flagship energy drink brand, will serve as the Official Energy Partner of the team."

RIL, in their statement also said, "Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, and this partnership reinforces that commitment. It also reflects RCPL’s mission of offering best-quality global products at affordable prices, while fostering Indian talent and ambition on international platforms."

Ajith Kumar had previously expressed his interest in promoting Indian Cinema on a world level, and added a logo to the team uniform. Ajith Kumar had also added the logo of Sports Development Authority of Tamil Nadu to the team's uniform.

Ajith Kumar Racing is founded by actor Ajith Kumar and finished P3 at the 2025 Creventic 24H European Endurance Championship