The first single from Parasakthi, 'Adi Alaye' ('Singaaraala Seethaakoka' in Telugu) has been released. Directed by Sudha Kongara, and starring Sivakarthikeyan, Parasakthi is set to release on January 14, 2026.

Sean Roldan and Dhee has sung the Tamil version, from lyrics by Ekadasi, while LV Revanth and Dhee has sung the Telugu version, from lyrics by Bhaskar Batla.

The video features some scenes from the film, where Sivakarthikeyan and Sreeleela can be seen dancing through a busy street, and in a car. A peek behind the scenes of Parasakthi is also shown in the song's video.

Parasakthi is Sudha Kongara's fourth film after Drohi, Irudhi Suttru, and Soorarai Potru. Sudha has written the film along with Arjun Nadesan, with additional screenplay by Ganeshaa and dialogues by Madhan Karky and Shan Karuppusamy. Aakash Baskaran is producing the film under his Dawn Pictures banner. Dev Ramnath is serving as the creative producer along with MP Senthel and Rhea Kongara as serving as executive producers. Inban Udhayanidhi is distributing the film under the Red Giant Movies banner.

The cast of the film includes Sivakarthikeyan, Ravi Mohan, Atharvaa, and Sreeleela leading the cast. Sreeleela is making her Tamil debut with Parasakthi.

The crew of the film includes Ravi K Chandran as the cinematographer, Sathish Surya as the editor, S Annadurai as the art director, and Supreme Sundar as the action choreographer.