One of India and Asia's fastest-growing entertainment companies, Connekkt Media, the production house backing legendary composer Ilaiyaraaja, has acquired Mob Scene, a marketing agency behind blockbuster Hollywood films such as Avatar, Dune, Jurassic World, Barbie, Fast & Furious, and the upcoming Timothee Chalamet-led A Complete Unknown.

With this acquisition, Connekkt Media will gain a strong foothold in the global market, with its offices already spread across the world in cities like Mumbai, Los Angeles, Dubai, and Delhi NCR.

Regarding the acquisition, Varun Mathur, the co-founder of Connekkt Media, says, "Mob Scene is the gold standard in Hollywood film marketing, and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across UK, Europe, the Middle East, India, and the rest of Asia. As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry-leading creative marketing capability and our class-leading technology, we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies, and formats.”