A while ago, Dawn Pictures has announced Idhayam Murali as the title of its next film, a romance drama, starring Atharvaa in the lead role. The title is a tribute to the film's star Atharvaa's father, Murali's classic film Idhayam.

In a title release event held today, the production house shared the first-look poster and the title teaser for the film. Besides Atharvaaa, the film stars Kayadu, Thaman (in his first film role as an actor after Shankar's Boys), Natty, Preity Mukundhan, Pragya, Angeline, and Yashashree. The cast also includes Sudhakar and Dravid from the Parithabangal YouTube channel and content creator Niharika NM.

Behind the screen, the film is directed by Aakash Baskaran, with Senthilkumar Kesavan credited as a co-director. Aakash has written the dialogues with Dravid and Ramanagirivasan. Thaman has also composed the music, while Vivek has written the lyrics for the songs. Manoj Paramahamsa is the cinematographer for the film, with editing handled by Pradeep E Ragav.

Idhayam Murali is produced by Aakash Baskaran under his Dawn Pictures banner, which is also backing Parasakthi, Idly Kadai, and STR:49.