JioStar's JioHotstar South Unbound event, was a stage for several original project announcements, from the streaming platform. But the event bought together Bigg Boss hosts Mohanlal, Nagarjuna, Vijay Sethupathi.
Mohanlal, Nagarjuna, and Vijay Sethupathi, host the Malayalam, Telugu, and Tamil versions of Bigg Boss, respectively. While Mohanlal hosted Bigg Boss Malayalam since its first season, Nagarjuna became the host for Bigg Boss Telugu from the version's third season, and Vijay Sethupathi became the host for Bigg Boss Tamil, since its eigth season.
The event which was held in Chennai was attended by actor and Member of Parliament Kamal Haasan and Tamil Nadu's Deputy Chief Minister Udhayanidhi Stalin, among others.
Notable Kamal Haasan was the host of the first seven seasons of Bigg Boss. At the event, Kamal said, "Today, stories are truly screen-agnostic. They travel with the viewer. The audience has become the platform. And when that happens, the relationship between the medium and the message changes forever. Stories do not belong to any screen; they always travel with the listener and belong to people."