There is no doubt that actor Rajinikanth, who is celebrating his milestone 50th year in cinema, has cemented his fame over the years through his unique style and swag. However, back in 2015, the actor moved to Madras High Court seeking a stay on the release of the Hindi film Main Hoon Rajinikanth to prevent using his name and reputation for commercial gain.

The Hindi spoof film, directed by Faisal Saif courted controversy for using Rajinikanth's name in the title without his consent. Although the lead actor Aditya Menon reassured that Main Hoon Rajinikanth is a tribute to the star and doesn't show him a bad light, Rajinikanth moved to HC stating that it might affect his fan base and that he is against "gross commercialisation of his name and reputation." In his petition, Rajinikanth said he has "never endorsed" any film or product using his name as it might "mislead his fans". He also submitted that despite he being exceptionally well known and enjoying the adoration and recognition of his fans across the globe, he has deliberately chosen not to authorise any biopic featuring him or create any work based upon his personal self.

Eventually, HC restrained the film's producers from using the name, image and caricature and imitation of the style of Rajinikanth. "Rajinikanth is a well acclaimed actor with high reputation and he is a doyen of the film industry in India. If any person uses the name of that celebrity without his permission, he is entitled for injunction since he could be easily identified by the use of his name by the others," Justice R Subbhiah had observed.

The film, also featuring Kavita Radheshyam, was eventually titled Main Hoon Part-Time Killer after a lengthy court battle. The film was released across North India, but not in the south to avoid further legal disputes.

Rajinikanth was reportedly the first Indian star to establish his personality rights, disallowing people from imitating his screen persona for personal commercial gain.