On Tuesday, it was announced that the trailer for Jiiva and Priya Bhavani Shankar's Black will be released at 5pm on Wednesday. "Get ready for a Thrilling ride! Trailer drops at 5️ pm tomorrow. Brace yourself!," posted Jiiva on his social media.

Billed as a thriller, debutant director Balasubramani said, "The darkness enveloping us may be referred to as black. In another context, we may use the term ‘Black’ to describe the hidden nature of certain aspects of ours, making it difficult for others to comprehend us. The film centres around this theme, narrated with thriller and racy moments.” He added that the film will lay focus on the events affecting a couple over the course of a night.

Black, produced by Potential Studios, boasts a technical crew comprising cinematographer Gokul Benoy, music composer Sam CS, editor Philomin Raj, stunt choreographer Metro Mahesh, lyricists Madhan Karky and Chandru, and choreographer Sherif.