After a flurry of cast announcements over the last few days, production is underway on Vijay's 69th and final film with a pooja ceremony on Friday. Vijay, Bobby Deol, Pooja Hegde, Narain, and Mamitha Baiju attended the function alongside director H Vinoth, as well as producer Venkat K Narayana and co-producers Jagadish Palanisamy and Lohith NK of KVN Productions. The star-studded cast of the film, tentatively titled Thalapathy 69, also includes Prakash Raj, Gautham Vasudev Menon, and Priyamani.

It is the first time Bobby Deol, Priyamani, Mamitha, and Narain are collaborating with Vijay on a feature film. Thalapathy 69 reunites Vijay with Prakash Raj after Varisu, with Pooja Hegde after Beast, and Gautham Vasudev Menon after Leo.

On the technical front, the film has composer Anirudh, cinematographer Sathyan Sooryan, editor Pradeep E Ragav, action choreographer Anlarasu, art director Selva Kumar, and costume designer Pallavi Singh. The makers are yet to announce further details about the plot and characters for the film. Reportedly, it is a political film. Its tagline says, "torch bearer of democracy."

Recently, Vijay officially confirmed his foray into politics, named his party Tamilaga Vettri Kazhagam, and unveiled his party flag. The actor has announced his intention to retire from acting and focus on his political career after his 69th film.