While GV Prakash has composed music for Selvaraghavan's 2010 directorial Aayirathil Oruvan and 2011 film Mayakkam Enna, he is now set to act for the first time in the filmmaker's upcoming feature. The makers of the film, as well as Selvaraghavan's actor-director brother Dhanush, have unveiled its first look poster earlier this Friday. Titled Mental Manadhil, the film stars GV Prakash in an important role, which the makers describe as a "content-driven protagonist". GV Prakash also composes music for the film, besides bankrolling it under Parallel Universe Production House. The film stars Madhuri Jain as the female lead, alongside what the makers tout as a "talented ensemble cast". However, they are yet to reveal specific details about the rest of the cast in the film and their characters or its plot.

On the technical front, the film also has cinematographer Arun Ramakrishnan, editor Balaji, and art director RK Vijay Murugan. The film marks a return for Selvaraghavan to the full-fledged romance space after 7G Rainbow Colony (2004) and Aadavari Matalaku Arthale Verule, the 2007 Telugu film remade as Yaaradi Nee Mohini in Tamil.