On Saturday, the makers of Chevvaikizhamai released the lyric video of the film's first single 'En Nenjan Neendhudey'. Helmed by Ajay Bhupathi, the film stars Payal Rajput in the lead role. Ajmal and Nandita Shwetha also play key roles in the film. 

Harshika Devanth has lent her vocals for this song, which is composed by  B Ajaneesh Loknath. Palani Bharathi has penned the song's verses. The song's visuals show romance blooming between Payal Rajput and Ajmal's characters. 

The film is a pan-Indian one titled Chovvazhcha in Malayalam and Mangalavaaram in Telugu and Kannada. Chevvaikizhamai is produced by Swathi Gunupati and Suresh Varma M under the banners Mudhra Creative Works and A Creative Works respectively.

Apart from Ajneesh B Loknath composing music, the film features cinematography by Sivendra Dasaradhi and editing by  Madhav Kumar Gullapalli.  Chevvaikizhamaiis all set to hit theatres on November 17.