The independent track Enjoy Enjaami, sung by Arivu and Dhee, and produced by Santhosh Narayanan, has been trending since its release a few weeks ago. Director Selvaraghavan took to Twitter today to express his love for the song that has been released as part of AR Rahman's Maajja initiative.
The filmmaker wrote:
An elated Santhosh Narayanan replied to Selvaraghavan and said:
Earlier, other celebrities like Dulquer Salmaan, Siddharth, Prasanna, Kalaipuli S Thanu, and Sai Pallavi had also expressed their admiration for the song. The video for the song, which was released on March 7 on YouTube, has garnered over 27 million views.
Enjoy Enjaami is an ode to the ancestors who strived to propagate life. It's also the story of Valliyamma, Arivu's grandmother, who is one of the descendants of the laboureres who were taken to Sri Lanka from Tamil Nadu to work on the tea plantations there. With this as the central theme, Arivu's lyrics explore the relationship between man and nature.
The song is the first independent track from AR Rahman's Maajja initiative, which aims to amplify the voices of South Asian indie musicians.