Two renowned production houses of Telugu cinema — Pawan Kalyan Creative Works (PKCW) and TG Vishwa Prasad's People Media Factory (PMF) LLP — have come together to provide opportunities to young talent. The collaboration will see the production of 15 films, two of which will be headlined by Pawan Kalyan.

"The idea is to make films across all languages, in all genres, and also provide a launchpad for young and emerging talent to showcase their creativity in showbiz. We are determined to bankroll 15 films, of which three are big-budget, six are medium-budget, and the remaining are low-budget films. With our partnership, we are hoping to transform original and fresh ideas into exciting films. We will announce further details soon," read a statement from the two production houses.

Harish Pai, who earlier worked as the creative head for Pawan Kalyan-starrer Sardaar Gabbar Singh (2016), will be donning the role of executive producer for these films.