Boney Kapoor, who is bankrolling Ajith's next film, announced the rest of the cast and crew of the Vinoth directorial. Confirming rumours about Vidya Balan making her Tamil debut with this film, Boney, in a statement said, "It’s nice to introduce Vidya Balan to the Tamil audience. She is paired with Ajith Kumar and her role is very special."

The Tamil remake of the 2016 film Pink also stars Shraddha Srinath and journalist-turned-actor Rangaraj Pandey in important roles. Director Adhik Ravichandran, Arjun Chidambaram, Abhirami Venkatachalam, Andrea Tariang, Aswin Rao, and Sujith Shankar, are also part of this film, which will hit the screens this Summer.

Reminiscing about his association with Ajith, Boney said, "My journey with him started from the time he worked with my wife, Sridevi, in English Vinglish. It all started as a wish from her end, when she felt it would be nice to have Ajith doing a Tamil film produced by our us." He also added that this was the first of two films planned with the Viswasam actor, and the next production will go on floors in July, and will have a huge release in April 2020.

Expressing delight over associating with filmmaker Vinoth for his debut production under BayvieProjects LLP, Boney also shared that the presence of Yuvan Shankar Raja's music will add to the film, especially in an emotional context.