Filmmaker Vikram Bhatt, who is gearing up for the release of his next horror film 1921, calls himself a "B-grade fear seller".

"I am a fear seller. In a world where money is made out of selling love, friendship, laughter, hope and even tears, I sell fear. I do this unapologetically and at the cost of being called not aesthetic, crass and B-grade. Hang on, correction; I am a B-grade fear seller," Vikram wrote on his Facebook page.

The director says it's relieving not to be great or even attempt to be one.  

Shot in London, 1921 revolves around the characters played by Zareen Khan and Karan Kundra. They deal with their dark pasts and secrets to secure their present and future. It is about a struggle between life and death.