It isn’t every day that a director’s first film gets the backing of a powerful name from the industry. Director Elan’s Pyaar Prema Kadhal is produced by Yuvan Shankar Raja, and he got a call from the latter's office, asking if he had the script for a love story. “I've made a number of short films and that's how this call came,” he says. “Luckily, the script I was working on was Pyaar Prema Kadhal.” The next step was the casting, with the director being quite keen on fresh faces. “That's when I got to know about Harish and Raiza. Though they were familiar, thanks to Bigg Boss Tamil mainly, I knew they would be perfect for the film."

Elan says the film’s a ‘proper romcom’. “I can’t reveal the main conflict, but I can tell you there’s something new to make this film stand apart from other films of this genre. After seeing the promo videos, some felt that the film may have double entendres and adult content, but it’s simply a slice from contemporary relationships,” he says. “Among other things, we also touch upon today’s parents. The censor board has given it a U/A; so, it’s clearly a film everyone can watch."

Even after Yuvan’s company agreed to produce the film, the director didn’t expect Yuvan to compose music for the film. “The day after my script got okayed, I got the surprise. It was completely unexpected as I imagined we would be working together after I made a couple of projects." Yuvan, who has seen the film, is apparently happy with the outcome. “When he’s impressed with someone’s work, he truly gets excited and works doubly harder. The viral songs are a reflection of how much he loves the film," says Elan.