The makers of Lovely have released a new poster on social media to celebrate the birthday of its lead actor Mathew Thomas. The film is written and directed by Dileesh Karunakaran (formerly known as Dileesh Nair), who made his directorial debut with Tamaar Padaar. He has also co-written notable films such as Salt N' Pepper, Da Thadiya, Idukki Gold, and Mayaanadhi.

Lovely, billed as a fantasy story featuring a housefly, was initially scheduled for release in May this year. The film also stars Manoj K Jayan, KPAC Leela, Appan-fame Radhika, Ashwathy Manoharan, Prashanth Murali, and Ganga Meera, among others. Notably, director Aashiq Abu is making his debut as a cinematographer for this project, which has music by Vishnu Vijay and editing by Kiran Das. It is produced by Western Ghats Productions LLP in association with Neni Entertainments Pvt Ltd.

Last seen in Cup, Mathew's upcoming projects also include Salaam Bukhari's Udumbanchola Vision, which also stars Sreenath Bhasi, and Arun D Jose's Bromance, alongside Arjun Ashokan and Mahima Nambiar.