Actor Sapthami Gowda has strongly criticised a troubling trend at public film events that involves the objectification of female artists through invasive videography. At cinema events and promotional gatherings, some paparazzi shoot female actors from inappropriate angles and share those clips on social media, zooming in on their bodies. Sapthami called this behaviour a direct violation of a woman's dignity.

In a firm statement, put up on social media, she explained that women in the film industry are uniting to confront what she called a serious and ongoing issue. She noted that videos and photos of female artists at public events are often taken from vulgar angles. This practice shifts the focus from their talent to their bodies. She emphasised that while only a few individuals may engage in this conduct, it remains disrespectful and unacceptable. Actors attend these events to promote their art and films, not to be objectified. Intentionally zooming in and the use of suggestive framing, she said, are clear attacks on personal and professional dignity. She added that this behaviour will not be normalised or tolerated.

Sapthami also emphasised that those covering events should maintain professionalism, courtesy, and discipline. She drew a clear line, stating that women in the industry stand united in solidarity with all those who have faced similar situations. The demand for respect, she insisted, will only grow louder. Additionally, she clarified that her criticism is not aimed at the entire media community. She recognised that many journalists and media professionals have consistently shown great respect, creating a safe environment for artistes. She urged them to support those who act insensitively while filming and depicting women.

Her statement has resonated throughout with actors like Ramya, Rakshita Prem, Meghana Raj, Yuva Rajkumar, Amrutha Prem, Reeshma Nanaiah, Kajal Kunder, and Vasuki Vaibhav among many others expressing their support. By speaking out, Sapthami Gowda has not just reacted to an incident; she has sparked an important conversation about boundaries, respect, and the responsibility of those who hold cameras in public spaces.