Not long ago, Hollywood promotions in India focused on red carpets, dubbed trailers, and celebrity hosts. Now, one of Kannada cinema's biggest stars has joined that conversation. Kantara's Rishab Shetty has teamed up with Sony Pictures Entertainment for a special campaign promoting Spider-Man: Brand New Day.

Peter Parker Meets Rishab Shetty

Sony Pictures released a special promotional video featuring Rishab on its official social media platforms. The video was shared with the caption, "Rishab Shetty entering Peter Parker's world was not on anyone's bingo card..." and it has already started to circulate online. Instead of recreating action scenes, the promo focuses on emotion. Rishab talks about the final moments of Spider-Man: No Way Home, where Peter Parker decides to let the world forget him. He shares his thoughts on the loneliness that follows and the quiet burden of living as a superhero, where the greatest sacrifices often go unnoticed.

The Story Continues

Spider-Man: Brand New Day picks up after the events of Spider-Man: No Way Home. Peter Parker, played by Tom Holland, has vanished from the memories of everyone around him, including his closest friend Ned (Jacob Batalon) and MJ (Zendaya). With no one left who remembers his past, Peter starts a new life in New York, hiding his identity while continuing to protect the city as Spider-Man.

All Eyes on July 30

The film is already off to a strong start in India, with advance bookings increasing ahead of its release. Spider-Man: Brand New Day arrives in cinemas worldwide on July 30 in English, Kannada, Hindi, Tamil, Telugu, and Malayalam.