MS Dhoni has on-boarded the AI-driven storytelling app Kuku TV as an investor. Apart from that the cricketer will also be the brand ambassdor for the app.

Speaking about the partnership, MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”

The platform was founded in 2018 by Lal Chand Bisu, Vinod Kumar Meena, and Vikas Goyal. "MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.” Vinod Kumar Meena, Co-founder and COO of Kuku, added, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us,” said Lal Chand Bisu.

Meanwhile, Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”