Director Nitesh Tiwari's Ramayana continues its remarkable run at the box office even 11 days after its theatrical release. On Saturday, the 10th day of its release, the Ranbir Kapoor-Sai Pallavi-Yash starrer earned 87 crore from theatres in India alone, according to data from Sacnilk. On the other hand, the global Ramayana box office collection stands at 1,228 crore as of Saturday. So far this Sunday, the film has earned 78.47 crore from theatres across the country.
The film has been a source of windfall for multiplex chains in India. On Sunday, Kamal Gianchandani of PVR Inox spoke about its commercial performance so far. "At PVR Inox, Ramayana will cross the Rs 300 crore GBOC (Rs 250 crore NBOC) milestone later today, on its 11th day since release, becoming the highest grossing film this financial year," Kamal wrote, referring to a record for his multiplex chain.
Kamal added, "These are truly astounding numbers, and the story is far from over. There is still a massive amount of box office left in the film." He described it as "The best Diwali gift exhibitors could have asked for."
Ramayana has already become the highest-grossing film in Ranbir Kapoor's career, breaking the previous record held by Animal. The film has performed exceedingly well at the box office beyond the main Hindi-speaking areas. For example, it has become the highest-grossing Hindi film at the Kerala box office, beating the previous record held by Aditya Dhar and Ranveer Singh's Dhurandhar: The Revenge. According to TrackTollywood, the film enjoyed an 80 per cent occupancy in Kerala on Saturday, grossing 5.73 crore from theatres in the state. The lack of big Malayalam releases has contributed to the growing collection for the film in the state.