Karan Johar’s Dharmatic Entertainment and Fashion Entrepreneur Fund (FEF) have come together to back a fashion reality show, Pitch To Get Rich. As per a press release, the show will spotlight 14 fashion entrepreneurs as they showcase their ideas in front of Akshay Kumar, Karan, Manish Malhotra, and Malaika Arora who serve as judges, mentors and investors. The four are joined by other leading business tycoons such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.

The makers unveiled a short promo of the show to make the announcement. Karan introduces the show, saying, “Want to get rich. All you need is a pitch.” Then it shows some entrepreneurs pitching their products in front of the panel. The promo also features Saif Ali Khan, Ananya Panday and Sara Ali Khan who seem to make special appearances. At one point, Karan is heard saying, “Get ready then for high fashion, high stakes and high drama.”

Speaking about the series, Apoorva Mehta, CEO of Dharmatic Entertainment, said "At Dharmatic, we have always believed in the power of storytelling. With Pitch to Get Rich, we are telling India’s most exciting story yet; the story of entrepreneurs who dare to dream and build. This series is not just entertainment, it’s a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage.”

Sanjay Nigam, Founder of Fashion Entrepreneur Fund, shared, “Pitch to Get Rich is about championing ‘Make in India’ and giving real business opportunities to fashion talent. But beyond the investments, it’s also fashionable, competitive, and packed with entertainment. Partnering with JioHotstar, the show will reach a diverse audience, inspiring fashion entrepreneurs nationwide.”

The show is set to be released on JioHotstar on October 20.