The Viral Fever (TVF) has joined hands with the Ministry of Panchayati Raj to create sketch videos highlighting key rural development initiatives, as per a press note shared by the team. As part of this collaboration, TVF has produced special videos focusing on critical themes: Women Empowerment, Own Source Revenue, and Technology-Driven Growth.

The first sketch, Asli Pradhan Kaun? stars Neena Gupta, Chandan Roy, and Faisal Malik and premiered on TVF’s YouTube channel. The second sketch, The Drive and the Dispute, explores environmental sustainability and the role of technology in governance. The video showcases the practical use of the Meri Panchayat app for transparent data management and the Panchayat Development Index (PDI) for structured governance.

Speaking about it, Neena said, “It’s always a pleasure to be part of stories that have a purpose. Asli Pradhan Kaun? is not just another sketch—it is a reflection of real-life challenges faced by women in rural India. I am excited for audiences to see how beautifully this message has been woven into TVF’s signature storytelling.”

Vijay Koshy, President of TVF, shared, “At TVF, we believe in the power of storytelling to drive meaningful conversations. Our collaboration with the Ministry of Panchayati Raj allows us to bring important rural governance issues to the forefront in an engaging and relatable manner. We are especially excited as this marks one of our most prominent collaborations with the Government of India, and we see it as an opportunity to create impactful content that resonates with audiences nationwide. Through these sketches, we hope to inform and inspire audiences while staying true to our signature style of storytelling.”

Vivek Bharadwaj, Secretary, Ministry of Panchayati Raj, spoke about the public response to this initiative and said, “The extraordinary viewership of our first special episode, Asli Pradhan Kaun?, – garnering over 12 lakh views within hours of its release on 4th March 2025, even while competing with the India-Australia ICC Champions Trophy semi-final match – demonstrates the immense potential of infotainment as a medium for meaningful public engagement. The fact that this film has now reached nearly 76 lakh viewers within just ten days validates our approach to communication strategy.”

TVF will unveil more sketches exploring themes such as Own Source Revenue (Bhandaar Ghar), featuring actors such as Durgesh Kumar and Bullu Kumar.