Aditya Rikhari (left) and T-Series head Bhushan Kumar 
News

T-Series welcomes ‘Sahiba’ singer Aditya Rikhari onboard for upcoming projects

The singer will now work with the label on the upcoming film and non-film projects

Cinema Express Desk

Singer-songwriter Aditya Rikhari, known for his songs such as ‘Sahiba’, ‘Samjho Na’ and ‘Raatein Guzaari’, is collaborating with T-Series.

The singer will now work with the label on the upcoming film and non-film projects.

His musical approach is connecting deeply with listeners and resonating widely across generations. The new partnership will help amplify voices and contribute to building the next generation of music creators, according to a press release.

Aditya, 24, called the collaboration a "landmark moment" for him.

"I've always held a deep admiration for both music and cinema, and aligning my passion for music with Bhushan Kumar sir's vision makes this collaboration even more special. It’s not just about reaching wider audiences, it’s about staying true to the kind of music I believe in: heartfelt, honest, and timeless," he said in a statement.

Bhushan Kumar, managing director of T-Series, added, "Aditya has a voice and style that feels honest and relevant. His songwriting connects effortlessly with today's generation, and we are thrilled to work with him on multiple upcoming projects. He is an exciting talent, and we are looking forward to shaping this journey together across platforms."

What To Watch This Week in Theatres: Vaa Vaathiyaar, Anaganaga Oka Raju and more

Vaa Vaathiyaar social media reviews: Karthi starrer called 'Pongal winner'

Jana Nayagan censor row: Supreme Court to hear dispute on January 15?

Shweta Tripathi wraps shoot for Mirzapur: The Film

GV Prakash performs Thiruvasagam before PM Narendra Modi