Bhuvan Bam has officially trademarked the character of Titu Mama, he announced on Monday. He is one of the popular characters that Bhuvan plays in his YouTube sketch comedy videos for the channel BB ki Vines. The character is known for his savage humour and distinctive style.

Reflecting on this move, Bhuvan said in a statement, "The journey of Titu Mama has been incredible. When I first introduced him in my sketches, I had no idea he would gain such immense popularity. Titu Mama's distinct qualities and style have struck a chord with viewers, and it's truly heartwarming to see the love and appreciation for him."

He added, "In 2018, we took Titu Mama to a new level with 'Titu Talks,' where I had the privilege of hosting Shah Rukh Khan as my first guest, followed by international star Johnny Sins, Ramcharan, Junior NTR, and SS Rajamouli. To protect and preserve this intellectual identity, we decided to officially register Titu Mama with Intellectual Property India. This step ensures that Titu Mama remains a unique and cherished part of our creative universe."

His channel BB ki Vines currently has over 26 million subscribers on YouTube. Recently, the teaser for the second season of Taaza Khabar, where he plays the titular character, was announced. The first season of the show came out in 2023 and was directed by Himank Gaur.