The trailer of Aamir Khan-starrer Laal Singh Chaddha will be launched on the day of the IPL 2022 finale on May 29.
A source close to the development reveals, “When it’s Aamir Khan, it has to be grand and never heard before. The trailer of ‘Laal Singh Chaddha’ will be launched on 29th May, the day of the IPL finale. Cashing in on the IPL fervour, the makers of the Aamir Khan-starrer has consciously decided to launch the trailer of their film, much to the surprise of the fans of cinema and cricket.”
“It is the first time in the history of the marketing and advertising world that the audience is going to witness a promotional asset launch during such a big live cricket ceremony. The trailer will stream live on television on Star Sports during the second strategic timeout of the finale match to be held on May 29 creating a revolution and new benchmark in the ad and marketing world. This is the first time ever that a film is going to have a grand trailer launch on the world television platform and sports world,” the source adds.
Aamir recently had banter with former Indian coach Ravi Shastri in a promotional video. Previously, he'd released two songs from Laal Singh Chaddha, Kahani and Main Ki Karan?
Laal Singh Chaddha also stars Kareena Kapoor Khan. The film is the official Hindi adaptation of Forrest Gump. It is set to release on August 11.