Actor Sanjay Mishra says his latest film Holy Cow is an effort to grab the audiences' attention towards many relevant issues in society.

The recently released trailer shows the search of a man for his cow and how everyone in the town gets involved in his search mission, leading to political debates and fights.

Sanjay says, "I have always believed that cinema is the best way to reach out to the masses. Holy Cow is our effort in the right direction where with humour we make some pertinent points which we hope will get people talking."

The actor who is known for his roles in Ankhon Dekhi and Kaamyaab, calls Holy Cow a brave film. He adds that, besides entertaining, artists should help the audience broaden their horizons. "We aimlessly talk about how we live in a fragmented world; this film depicts it with such purity that you are bound to take notice."

The film also stars Tigmanshu Dhulia, Sadiya Siddiqui and Mukesh S Bhatt, while Nawazuddin Siddiqui and Rahul Mittra will appear in cameo roles. Holy Cow is presented by K Sera Sera in association with Reltic Pictures and produced by Aaliya Siddiqui, Balijinder Khanna, Seema Narula and Shivani Bhargav. The film is all set to release on August 26.