In Variety and CNN's recent event, Matthew McConaughey and Timothee Chalamet discussed the latter’s performance in Marty Supreme, for which he earned a Best Actor Oscar nomination, among other topics. One of the topics of discussion was concerning the use of AI in cinema.

When McConaughey was asked about it, he replied, “It’s coming. It’s already here. Don’t deny it. It’s not going to be enough to sit on the sidelines and make the moral plea that, ‘No, this is wrong.’ It’s not gonna last. There’s too much money to be made, and it’s too productive. So I say: Own yourself. Voice, likeness, etcetera. Trademark it. Whatever you gotta do, so when it comes, no one can steal you,”

The actor further spoke about the idea of AI 'replacing' actors and how it might factor into awards conversations.

“It’s damn sure going to infiltrate our category. Does it become another category? Will we be, in five years, having ‘the best AI film’? ‘The best AI actor?” He added, ''I think that might be the thing; it becomes another category. It’s gonna be in front of us in ways that we don’t even see. It’s going to get so good we’re not going to know the difference. That’s one of the big questions right now: the question of reality. It’s more hazy than ever in a very exciting way, I think, but also a scary way. Prepare for it. Own your own lane, so you at least have agency when it starts to trespass.”

Meanwhile Matthew McConaughey is a partner and an investor at an AI voice technology company, ElevenLabs. Even before he spoke about the potential of AI-based actors, there is already one such performer named Tilly Norwood.

On the work front, McConaughey will be next seen in Positano, which is reportedly set to be released in 2027. He was last seen playing a cameo in Deadpool and Wolverine (2024).