Roger Avary, who is known for his work on Pulp Fiction, recently announced that his banner, General Cinema Dynamics will be partnering with Massive AI Studios for 3 new films. The filmmaker later remarked that if the term AI was added in front of anything, money will be thrown at it.

According to Deadline, Avary's banner will make a Christmas film, a romantic war film, and a Christian faith based film which is set to release on Easter 2027.

Avary won the Oscar and BAFTA awards for Best Original Screenplay for his work on Quentin Tarantino's Pulp Fiction (1994)

The filmmaker’s remarks are testament to the growing enthusiasm among some creators and investors who view AI as a faster and cheaper alternative to conventional filmmaking. But several prominent directors strongly disagree with the inclusion of generative AI in filmmaking.

Hollywood veterans have also raised their alarms. Oscar winning director James Cameron described the idea of AI actors as “horrifying,” warning that the technology has the potential to reshape the industry in undoable ways. In an earlier conversation with CBS, the Avatar (2009) director said, “I don’t want a computer doing what I pride myself on being able to do with actors. I don’t want to replace actors, I love working with actors.”

Earlier last week, an AI video of actors Brad Pitt and Tom Cruise in an action sequence on a roof top went viral online. Major studios including Paramount and Disney sent out a cease-and-desist to Seedance AI, the generative model that was used to create the video and its parent company ByteDance, accusing them of copyright infringement.