Adam Rifkin is directing a comedy film titled Toad, starring Katt Williams, Craig Robinson, Oliver Wyman, and James Paxton. The latest development from the project is that James Franco, Tiffany Haddish, and Christopher Meloni have joined the project. Rifkin is directing the film from a Piers Ashworth screenplay.

The film stars Paxton and Wyman as two habitual drug users who happen to work under a crime boss named Charles (Robinson). On a journey from Los Angeles to Las Vegas, they chance upon a mysterious container with the 'toad drug' from the Sonoran Desert. They fail to resist their urge to use the substance and consume too much of it, leading to a trippy journey with an array of colourful characters.

Toad marks the debut of the banner Laugh Factory Presents of Jamie Masada, David Fuhrer, and John Weiser. Laugh Factory Presents produces the film, alongside Brad Wyman and Michael PJ Gerstein of Future III Entertainment Corporation.

Producer Wyman stated, “Adam Rifkin’s entire career has prepared him for directing Toad. It’s that offbeat, almost surreal type of comedy where the absurdity of the situations and characters escalate to ridiculous levels, making it impossible not to laugh out loud."

On the other hand, director Rifkin shared, “I believe the producers and Laugh Factory have done an incredible job of securing top-notch talent that will really drive this story forward and make viewers belly laugh."