It was jointly decided during the Tamil Film Producers Council's general body meeting held on Sunday that the A-listers should not seek their full salary before production and instead join films on a profit-sharing basis.
The council said the revenue-sharing model is being introduced as a response to mega-budget films generating losses or negligible returns, making it unfeasible for producers to continue making films. The council requested stars like Rajinikanth, Kamal Haasan, Vijay, Ajith, Sivakarthikeyan, Dhanush, Suriya, Silambarasan TR, and Vishal to support the new regime for the betterment of the industry.
Along with this one, the council adopted 22 more resolutions in the meeting. The resolutions include a two-slab OTT deal that proposes big-ticket releases making their streaming debut only after 6-8 weeks of their theatrical release, instead of the current four-week window; mid-range films can release on OTT after six weeks, and smaller films get an even smaller window. Some of the other major resolutions are a request to the Tamil Nadu government to introduce its own ticket booking platform to reduce service charges, ensuring at least up to 250 small-medium films, in a year, get proper access to theatres, and strict action against unauthorised award functions and 'unprofessional' film critiquing on YouTube.
