The team of ‘Oh Na Siddayya’ came up with an innovative idea for its music album launch by organising a grand open-air event featuring a massive screen and a Dolby Atmos sound system. Held recently at the grounds of the Government College and School in Shamshabad, Hyderabad, the event witnessed the participation of more than 5,000 people.
Actor Sonu Sood attended as the chief guest and launched the song, titled ‘Oh Na Siddayya’. He expressed happiness over witnessing such a unique song launch and appreciated the team for coming up with the innovative concept. Rajendranagar MLA T Prakash Goud also attended as another chief guest and extended his wishes to the team.
Actor Indra Ram, singer Nalgonda Gaddar Narasanna, music director Bhole Shavali, actor Uttej and several other personalities from the film and political fields were also present. The enthusiastic audience and celebrations that continued despite the rain made the event memorable. ‘Oh Na Siddayya’ is an emotional love story that explores the bond between a husband and wife, highlighting their affection, mutual understanding and commitment to each other. Set against a rural backdrop, the song portrays the emotions of married life through the characters of Siddayya and Chittemma.
Siddu Reddy, who plays Siddayya and has also produced the song, created it based on his real-life experiences. The song also highlights the importance of helping people in need and supporting one another.
As part of his social welfare initiatives, Siddu Reddy had earlier provided insurance facilities to 300 auto drivers. Continuing his efforts, he presented a sewing machine to Swapnika, a differently-abled woman, to help her become self-employed. He also handed over a cheque to cover her grocery expenses for an entire year.
Siddu Reddy Kandakattla and Katyani Jagana played the lead roles. Kalyan Keys composed the music, while Ram Adnan and Srinidhi lent their voices. Ram Adnan also penned the lyrics and directed the video.
