LIK box office day 4: After four days in theatres, Love Insurance Kompany (LIK), has crossed Rs 25.5 crores nett, at the Indian box office. Written and directed by Vignesh Shivan, the romantic comedy stars Pradeep Ranganathan in the lead.
On the fourth day of its theatrical run, LIK, has collected Rs 3 crores at the Indian box office. Collecting Rs 7.05 crores on its opening day, LIK, went on to collect Rs 7.95 crores and Rs 7.50 crores, on the second and the third day of its run. This brings the total collection to Rs 29.51 crores gross, and Rs 25.5 crores nett.
The film follows a man's pursuit in finding love in a time when love has become techno-centric and privatised. The cast of LIK includes SJ Suryah, Krithi Shetty, Yogi Babu, Seeman, Gouri Kishan, Shah Rah, Malavika.
CE's review of the film reads, "In Love Insurance Kompany (LIK), director Vignesh Shivan has touched upon the theme of futuristic romance, which is pregnant with promise. With a story idea of endless possibilities, the limit is your pen running dry. But LIK is terrifyingly basic. The quasi-future setup restricts itself to the romantic conflicts, leaving gaping holes in world-building. What is more painful than an irredeemably bad film is a film that squanders opportunities."
