With JioHotstar's recent announcement of expansion into the United Kingdom, Canada, and Singapore, the streamer has also announced new content available to users in those countries.
The streamer has announced that the hit reality TV show Bigg Boss will be available in the following languages: Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla. In Canada and the UK live voting access and a 24x7 live feed will be available.
Other content that will be available on the streamer includes Koffee with Karan, Asur, Anupama, Heart Beat, Yeh Rishta Kya Kehlata Hai, Pritam and Pedro, Space Gen: Chandrayaan, Laughter Chefs, and Azhagae Azhagu.
In a statement to the press, Amit Malhotra, Head of International Business at JioStar, said, “Streaming has spent the last decade competing on the size of its catalogue. We believe the bigger opportunity now is to reimagine how audiences experience entertainment." He added, "Audiences globally are increasingly seeking stories and cultures beyond their own. We see an opportunity to build for this broader, underserved global audience.”
