Sidharth Malhotra and Janhvi Kapoor’s rom-com Param Sundari has failed the Monday test. Over its first weekend, the film fared decently and managed Rs 26.75 crore in collections. On Monday, however, its box office suffered a significant drop to Rs 3.25 crore, from the previous day collection of Rs 10.25 crore.
Naturally, the theatre occupancy was also less with Bengaluru leading at 17.25 per cent, followed by Chennai (15.50 per cent), Mumbai (13.25 per cent) and National Capital Region (NCR) (11 per cent). On Monday, afternoon shows had the most takers with occupancy at 11.97 per cent, followed by night shows (11.42 per cent) and evening shows (10.73 per cent). Since it is a working day, morning shows had the least occupancy at 8.57 per cent.
Directed by Tushar Jalota, the film also features Sanjay Kapoor, Renji Panicker, Manjot Singh and has a special appearance by Abhishek Banerjee.
Our take on the film read: “Param Sundari is essentially a straightforward Bollywood rom-com where boy meets girl, but society won’t let them marry. It’s budget DDLJ with an ‘explore Kerala’ rather than ‘explore Europe’ agenda. For all its comical tirades of not generalising the South, the film’s visual grammar makes a Kerala hamlet look no different than a Tamil Nadu village. It’s amusing to witness a product of the Hindi film industry, historically known for stereotyping the South, trying to teach viewers the difference between a Rajinikanth and a Mohanlal. Cinema lovers in the Hindi belt have been consuming Telugu, Tamil, and Malayalam films, albeit dubbed, even before the term Pan-India was coined.”
