Naga Chaitanya's upcoming film Vrushakarma continues to make headlines even before its release. Although the film is still in production, it has already become one of the most talked-about projects in Tollywood. The reason is its massive non-theatrical deal, which has turned out to be the biggest of Naga Chaitanya's career.
According to a statement, Zee has acquired the film's non-theatrical rights, including its satellite and digital rights, for a whopping Rs 48 crore. It is a remarkable deal for a film that is yet to complete production and underlines the strong confidence the industry has in the project.
Directed by Karthik Varma Dandu, who impressed audiences with Virupaksha, Vrushakarma stars Naga Chaitanya in the lead, with Meenakshi Chaudhary playing the female lead. The film is being mounted as a large-scale mystical action-adventure.
The project has generated strong buzz ever since its first glimpse was unveiled. Its unique genre, grand scale and intriguing concept have attracted considerable attention from both audiences and the trade. The latest deal further strengthens the film's already impressive pre-release business.
With Zee bagging both the satellite and digital streaming rights, Vrushakarma has registered one of the biggest non-theatrical deals for a Telugu film in recent times. The deal also reflects Naga Chaitanya's growing value in the non-theatrical market. Following the strong digital business of Thandel, Vrushakarma has continued that momentum with another significant acquisition.
Backed by lavish production values, Vrushakarma will present Naga Chaitanya in a completely new avatar, blending mythology, mystery and action on a grand scale. Production is progressing as planned, and the makers are eyeing a theatrical release during the Dussehra 2026 festive season.
With strong pre-release business and growing buzz around the film, expectations are high for Vrushakarma to make a big impact at the box office.
Naga Chaitanya's previous release, Thandel, turned out to be a major commercial success and became the first film of his career to enter the Rs 100-crore club. Co-starring Sai Pallavi, the film revolved around the emotional journey of a fisherman who accidentally drifted into foreign waters while out at sea, earning both critical acclaim and commercial success.
