Renowned playback singer Sid Sriram has entered into a collaboration with Warner Music India (WMI). The first offering under the collaboration, titled ‘Sivanar', is scheduled to release on April 3.
Billed as a powerful spiritual composition dedicated to Lord Murugan, ‘Sivanar’ is produced, arranged, and performed by Sid Sriram. The song, which will feature lyrics from 14th-century poet Arunagirinathar’s ‘Thiruppugazh', has been shot at the Batu Caves Murugan Temple in Kuala Lumpur under the Thaipusam festival. Recently, Sid Sriram had performed a version of this song during his set at the Coachella music festival.
Talking about the collaboration, Sid Sriram said in an official press release, “From the very beginning, my relationship with music has been about drawing from my roots and using this as a way to boundlessly imagine new musical futures. It’s deeply meaningful that our first release under this partnership is ‘Sivanar'. My mother and guru, Latha Sriram, taught me this song when I was 10. This collaboration with Warner Music India marks an important chapter in my musical journey, and beginning this next phase with ‘Sivanar’ feels auspicious.” Jay Mehta, Managing Director of Warner Music India, stated, “Sid Sriram’s ability to blend classical depth with contemporary appeal is unparalleled. We are excited to partner with him to explore new avenues that bring his fans together in meaningful ways.”
Sid Sriram, who has sung many songs for Tamil and Telugu movies, recently rendered the romantic number ‘Prema Velluva’ for the upcoming Nani starrer Hit 3. The action-thriller is set for a theatrical release on May 1.
