Srikanth Odela shares unique promotional strategy for Nani’s The Paradise

The Nani-starring action-thriller is set to release in March 2026
Srikanth Odela shares unique promotional strategy for Nani’s The Paradise
Nani and Srikanth Odela at The Paradise announcement ceremony
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The first look of Nani starrer The Paradise will be unveiled on Friday. Ahead of the event, director Srikanth Odela shared a special update about his film and their promotional strategy.

Taking to his X page, Srikanth Odela penned, “With your love and with our madness. We are going all in with The Paradise. From now on, every character will be introduced through two posters.”

The director also penned a cryptic note about the two posters, giving them descriptives like “How I imagined. How he transformed” and “His attitude and our promise.” building further intrigue about the first look posters to be released.

Srikanth Odela shares unique promotional strategy for Nani’s The Paradise
‘The Paradise Theme’ from Nani’s The Paradise is an anthemic composition

Earlier on Wednesday, the makers had released a fascinating pre-first look poster. The Paradise is being produced under SLV cinemas banner, with Sudhakar Cherukuri serving as the producer. The first glimpse of the film, which was unveiled in March, garnered a lot of hype for its bold visuals and use of strong language. A few weeks ago, we had reported about Kill fame Raghav Juyal onboarding the project to play the lead antagonist. Dragon fame Kayadu Lohar too reportedly is part of the project.

Srikanth Odela shares unique promotional strategy for Nani’s The Paradise
Raghav Juyal officially on board for Nani’s The Paradise

The Paradise marks second collaboration between Nani and Srikanth, after their 2023 film Dasara which too was an actioner. Anirudh is composing music for the film. The 'Paradise Theme', which was released in May, has garnered nearly 3 million hits on YouTube so far. Avinash Kolla is the production designer for the film.

The makers are planning to release their film in a total of 8 languages, namely Telugu, Hindi, Tamil, Kannada, Malayalam, Bengali, English, and Spanish. The Paradise is currently scheduled to release in March next year, clashing with Ram Charan’s Peddi

Meanwhile, Srikanth Odela is making another action-entertainer with Chiranjeevi.

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