The first single from Market Mahalakshmi, namely 'Software Poraga', was unveiled by its makers. The film stars Kerintha fame Parvateesam and newcomer Praneekaanvikaa. 'Software Poraga' has lyrics penned by VS Mukkhesh, who also wrote and directed the film. The song is composed by Joe Enmav, with vocals provided by Lokeswar Edara.
Market Mahalakshmi is a romantic drama that shows a love story between a software engineer and a vegetable market. 'Software Poraga' shows the efforts of the film's male lead in wooing his vegetable vendor lover. The lyrical video documents playful encounters between the leads in the marketplace where the female protagonist Mahalakshmi works.
Market Mahalakshmi also stars Harsha Vardhan, Mahaboob Basha, Mukku Avinash, and Kedar Shankar. The film is produced by Akhilesh Kalaru under the banner B2P Studios. Surendra Chilumula is the cinematographer of the film, with editing provided by RM Vishwanadh Kuchanapally.
