ANR Virtual Production Stage, a state-of-the-art facility that allows filmmakers to tell stories without being limited by location or space, has been launched in Hyderabad. The state-of-the-art ICVFX (In-Camera Visual Effects) facility was launched by Annapurna Studios and Qube Cinema.
The ANR Virtual Production Stage has been conducting tests since October 2022 and has already been used to shoot multiple movies, ads, and music videos.
The facility has a cutting-edge high brightness-curved LED wall, top-of-the-line AOTO LED displays, state-of-the-art camera tracking using RedSpy, and custom-built rendering systems allowing for real-time rendering of complex photorealistic virtual locations.
“The successful launch of the ANR Virtual Production Stage is a testament to our commitment to delivering cutting-edge services to our clients,” said actor Nagarjuna of Annapurna Studios.
“Our strength and experience in making movies and running studios in tandem with Qube’s technical knowledge make this a great collaboration. Virtual production enables the creative mind to imagine without limit and then create it," Nagarjuna added.
The facility allows filmmakers to blend real and virtual elements and shoot scenes in various locations worldwide without physically relocating.
"This is the start of a new era in content production, and we are committed to creating an ecosystem that allows filmmakers to work in a highly efficient and cost-effective manner. Virtual production is the next big paradigm shift in content production, and we are thrilled to be leading this transformation," said Jayendra Panchapakesan, co-founder of Qube Cinema.
