Prabhas fans will launch the Radhe Shyam trailer in a first of its kind event

The trailer for Radhe Shyam starring Prabhas and Pooja Hegde will be launched on December 23. The grand pre-release event is set to take place in Hyderabad at Ramoji Film City. However, the makers of the Prabhas starrer choose to skip the usual trailer launch prototype. This is when the cast and crew members, or a special guest from the fraternity release the trailer. 

Unlike this, the trailer of the much-anticipated film will be released by fans. The announcement was made by producers UV Creations on their Twitter handle on December 18. They tweeted, "Witness the first-ever trailer launch event by the fans in Indian cinema." Along with this, they also shared a promo poster of the film. 

The film has created hype among the audiences with its teaser, and songs so far. The most recent song to be released is titled Sanchari in Telugu and Kannada, Udd Jaa Parindey in Hindi, Raegaigal in Tamil, and Swapna Doorame in Malayalam. Radhe Shyam directed by Radha Krishna Kumar is jointly produced by T-Series Films and UV Creations. The film has music composed by Justin Prabhakaran, Mithoon, Amaal Mallik, and Manan Bhardwaj. 

The film is set in Europe in 1970s Europe and it features Prabhas as Vikramaditya, a palm reader. Pooja Hegde will be seen as Prerana, a doctor. Radhe Shyam is slated to be released in the theatres on January 14, 2022, on the occasion of Sankranthi.